A UX copy case study — As part of my ux writing learning process, I’ll be rewriting and analyzing UX copies of several digital products. This is part 1 🎊 OjaExpress is a grocery shopping and delivery service that provides Chicago residents (immigrants specifically) with access to their favorite cultural ingredients/foodstuff. So as a Nigerian in…

How culture and socialization affects the ways we understand English — I have been learning UX writing, and practicing by rewriting/analyzing the copy of some digital products. Here’s part 1 and part 2. Through this whole learning process, I’ve come to realize something. This is something I most likely knew before but never really held important. Language is different. Even when…

A review of Tina and Sydney’s relationship on FX’s The Bear. And how it’s changed my outlook on growth — When Tina (Liza Colón-Zayas) first comes on our screens, she’s calling Carmy (Jeremy Allen White) a puta and telling him not to unplug the machines because they won’t come on again. Then subsequently we see her be this very uncooperative combative person who’s so obsessed with ‘the system’ aka Michael’s…

In-app prompts or notifications or alerts help users understand what they need to do at a particular time to achieve their goals. If your app is missing such a guide, or you have it written in a way that’s not clear, you’ll frustrate users out of your app. …

3 things they did right. — As part of my ux writing learning process, I’ll be rewriting or/and analyzing UX copies of several digital products. This is part 2 🎊 Read part 1 on rewriting OjaExpress’s app error message here. Uber Eats is an online platform where you can order food from different restaurants and have…

A 15-point checklist — Your product or competition isn’t what’s stopping your monthly recurring revenue (MRR) from growing. Your SaaS website is. Roughly, how much traffic does your website get? How much of that traffic converts into actual users? Are you happy with the figures? Fact: 93% of a customer’s journey online begins with…

A step-by-step guide with templates — Email marketing is the holy grail of marketing strategies. You’ve heard of the 4400% ROI. You’ve seen the quotes:

4 Lessons From My Failed Try At Selling My First Email Marketing Package — From the 3rd to the 10th of June 2020, I ran posts on LinkedIn promoting my new email marketing package. It was targeting solopreneurs. And was going to help them improve their email marketing strategy so they begin to see good results. The offer included: · a market research ·…

A beginners guide to writing effective copy — A common thing we see these days, especially if you follow a lot of marketers on LinkedIn or belong to marketing twitter is the advice to learn copywriting. Dave Gerhardt; CMO at Privy, lists this as #1 to #5 of the ‘top 5 marketing skills you should work on:’ …