How culture and socialization affects the ways we understand English

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I have been learning UX writing, and practicing by rewriting/analyzing the copy of some digital products. Here’s part 1 and part 2.

Through this whole learning process, I’ve come to realize something. This is something I most likely knew before but never really held important.

For example, asking someone ‘how can I help you?’ is generally a harmless question probably in response to a text from an unfamiliar person or even a customer. Thing…


In-app prompts or notifications or messages help users understand what they need to do at a particular time to achieve their goals. If your app is missing such a guide, or you have it written in a way that’s not clear, you’ll frustrate users out of your app. And then comes high churn rates.

Access Bank is a multinational commercial bank with its headquarter in Nigeria. Their mobile app called Access More, ( just like other bank mobile apps) makes it easy for customers to handle transactions from the comfort of their smartphones. Or that’s supposed to be the goal.


3 things they did right.

As part of my ux writing learning process, I’ll be rewriting or/and analyzing UX copies of several digital products. This is part 2 🎊

Read part 1 on rewriting OjaExpress’s app error message here.

Uber Eats is an online platform where you can order food from different restaurants and have it delivered to you. The platform provides you with access to different restaurants in your area, their menus, reviews or ratings of their food and also a means of paying for your order.

In this article, I’ll be analyzing their app onboarding process for new users just creating an account…


A UX copy case study

As part of my ux writing learning process, I’ll be rewriting and analyzing UX copies of several digital products. This is part 1 🎊

OjaExpress is a grocery shopping and delivery service that provides Chicago residents (immigrants specifically) with access to their favorite cultural ingredients/foodstuff. So as a Nigerian in Chicago you don’t have to miss home food any more, you can just download the app and shop from their different stores for foodstuff like chin chin, Gala, Milo, Nigerian Fanta, etc.

For this exercise I had to take careful note of each step of their app onboarding process so…


A 15-point checklist

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Your product or competition isn’t what’s stopping your monthly recurring revenue (MRR) from growing. Your SaaS website is.

Roughly, how much traffic does your website get? How much of that traffic converts into actual users? Are you happy with the figures?

Fact: 93% of a customer’s journey online begins with a search engine like Google.

Which means when your customers/users go searching for a solution to their problem, 93% of them start on this particular search engine.

Is your SaaS website optimised enough to be discovered by them for relevant keywords other than your name? …


A step-by-step guide with templates

the stages of awareness
the stages of awareness
Image courtesy of the author

Email marketing is the holy grail of marketing strategies. You’ve heard of the 4400% ROI. You’ve seen the quotes:


4 Lessons From My Failed Try At Selling My First Email Marketing Package

quote by the author about people only buying from those who they trust and have given them solid reasons to
quote by the author about people only buying from those who they trust and have given them solid reasons to
Image source: author

From the 3rd to the 10th of June 2020, I ran posts on LinkedIn promoting my new email marketing package.

It was targeting solopreneurs. And was going to help them improve their email marketing strategy so they begin to see good results. The offer included:

· a market research

· a 2k words lead magnet written for them

· get set up with the email provider best suited for them

· a 5-email welcome/nurture sequence written for them

· and an email copy template to help them write better emails.

Sounds good right? But we’re here today because I failed…


A beginners guide to writing effective copy

header photo of a coffee cup with great copywriting reminder to ‘fuel your story’
header photo of a coffee cup with great copywriting reminder to ‘fuel your story’
Photo by Allie on Unsplash

A common thing we see these days, especially if you follow a lot of marketers on LinkedIn or belong to marketing twitter is the advice to learn copywriting.

Dave Gerhardt; CMO at Privy, lists this as #1 to #5 of the ‘top 5 marketing skills you should work on:’

So the question now as a beginner is ‘are there any easy tips for learning copywriting and mastering this skill (for free)?’ The answer is yes!

In this blog post, I’m going to share with you 4 super easy tips you can use to master and start practicing writing your…


How I was able to make 31.8% more income from my writing in Q1 of 2020 than the last 6 months of 2019

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For any person in business, including you a freelance writer, attracting clients and then getting them to buy from you while could be tough is the main goal. After all, sales are the lifeline of any successful business.

No sales equal no money which equals a loss or worse, business failure. So getting a hack that helps you (especially as a beginner) attract these clients, get them to trust you with their works and even pay you full price is valuable right?

In this post, I’m going to show you 2 ways I have been able to make more money…


5 free ways you as a small food business owner can improve customers’ lives in this pandemic, while also creating brand awareness and growing your business

A screenshot from @jazmineroy_’s instagram story telling brands to create more and impact lives during this corona times.
A screenshot from @jazmineroy_’s instagram story telling brands to create more and impact lives during this corona times.

For most of us, these are very tough times. And the tough here ranges from having an affected relative to checking yourself every hour for COVID symptoms, to confusion about what/how to cook and how to preserve the foodstuff that’s supposed to last us for the remaining parts of this lock down.

As a small food business entrepreneur, this is where you come in. It may not seem like much, but you could definitely be saving a life or several if you want to in these times. How?

I’ll tell you that soon oh but first, when all this is…

Ebosetale Jenna Oriarewo

Content Strategist. Ux Writer. I love food, SaaS and sweet red wine.

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