In-app prompts or notifications or alerts help users understand what they need to do at a particular time to achieve their goals. If your app is missing such a guide, or you have it written in a way that’s not clear, you’ll frustrate users out of your app. …

3 things they did right. — As part of my ux writing learning process, I’ll be rewriting or/and analyzing UX copies of several digital products. This is part 2 🎊 Read part 1 on rewriting OjaExpress’s app error message here. Uber Eats is an online platform where you can order food from different restaurants and have…

A UX copy case study — As part of my ux writing learning process, I’ll be rewriting and analyzing UX copies of several digital products. This is part 1 🎊 OjaExpress is a grocery shopping and delivery service that provides Chicago residents (immigrants specifically) with access to their favorite cultural ingredients/foodstuff. So as a Nigerian in…

A 15-point checklist — Your product or competition isn’t what’s stopping your monthly recurring revenue (MRR) from growing. Your SaaS website is. Roughly, how much traffic does your website get? How much of that traffic converts into actual users? Are you happy with the figures? Fact: 93% of a customer’s journey online begins with…

4 Lessons From My Failed Try At Selling My First Email Marketing Package — From the 3rd to the 10th of June 2020, I ran posts on LinkedIn promoting my new email marketing package. It was targeting solopreneurs. And was going to help them improve their email marketing strategy so they begin to see good results. The offer included: · a market research ·…

A beginners guide to writing effective copy — A common thing we see these days, especially if you follow a lot of marketers on LinkedIn or belong to marketing twitter is the advice to learn copywriting. Dave Gerhardt; CMO at Privy, lists this as #1 to #5 of the ‘top 5 marketing skills you should work on:’ …

How I was able to make 31.8% more income from my writing in Q1 of 2020 than the last 6 months of 2019 — For any person in business, including you a freelance writer, attracting clients and then getting them to buy from you while could be tough is the main goal. After all, sales are the lifeline of any successful business. No sales equal no money which equals a loss or worse, business…

5 free ways you as a small food business owner can improve customers’ lives in this pandemic, while also creating brand awareness and growing your business — For most of us, these are very tough times. …